risk appetite

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun The degree of uncertainty that an investor is willing to accept in respect of negative changes to its business or assets. (Generic)
• noun The amount of risk, on a broad level, an entity is willing to accept in pursuit of value. (COSO)
• noun Amount and type of risk that an organization is prepared to pursue, retain or take. (ISO31000)